Case Study: Yellow Pages Group goes agile and accelerates software releases with Atlassian

Leading Canadian digital media company goes agile with Atlassian

Yellow Pages Group (YPG) is a leading Canadian digital media company that transformed from a print directory into a portfolio of digital properties — including YellowPages.ca, RedFlagDeals.com, and multiple iOS/Android apps — with a mission to connect local businesses and consumers. As YPG scaled its digital offerings, more than 10 development teams needed a way to coordinate work, accelerate releases, and support the broader organization’s needs.

YPG adopted Atlassian tools — using Jira Software to manage development work and Confluence Team Calendars to coordinate cross‑platform release schedules — and rolled Jira out to roughly 1,000 users across development and non‑development teams. The result was faster, better-informed releases, rapid onboarding of teams, and a low barrier to realizing value from the new toolset.

Yellow Pages Group

Paul Ryan

Chief Technology Officer