Case Study: Drawbridge scales ad operations and boosts cross-team transparency with Atlassian Jira

Drawbridge’s business and technology teams scale with JIRA

Drawbridge, a San Mateo–based marketing technology company that connects audiences across desktops, mobile devices and connected TVs, experienced explosive growth (a 23,000% revenue spike since 2011) and needed to scale operations fast. Its expanding Ad Operations team faced bottlenecks managing cross-device advertising campaigns and projects and needed a way to keep every team member informed so work would stay on schedule.

Because Jira Core was already used successfully by Development and HR, Ad Operations adopted it to manage the entire campaign lifecycle—tracking requests for ad creative approvals, coordinating expectations with Sales, and keeping a record of all activity. The result was greater transparency and cross-team collaboration, streamlined workflows, and a clearer view of the business as Drawbridge scaled, helping teams deliver projects on time and support customer success.

Drawbridge

Tina Mai

Director of Ad Operations, Drawbridge