Case Study: Doodle achieves 93% faster planning with Atlassian Jira Product Discovery

Doodle cuts strategic planning time by 93% with Atlassian Jira Product Discovery

The customer Doodle, a scheduling tool company, needed to move from a disconnected "feature factory" to a strategic organization with a clear prioritization framework. Their challenge was to align all teams, focus on important work, and make data-driven decisions to maintain their competitive edge.

The vendor Atlassian provided Jira Product Discovery, integrated with their existing Jira Software, to create a transparent, company-wide system for capturing ideas and roadmapping. As a result, Doodle reallocated 50% of resources to innovation, cut strategic planning time by 93%, and reduced lead times by 25%, while significantly improving team transparency and satisfaction.

Doodle