Case Study: CANDDi (analytics software developer) achieves agile, measurable marketing and cross‑team visibility with Atlassian Jira Software

CANDDi marketers thrive with JIRA

CANDDi, a Manchester-based developer of analytics software, faced a disconnect between its Software Development and Marketing teams: developers had used Jira Software successfully since 2012, while marketing relied on informal weekly meetings. When the marketing team quadrupled in size it needed a more traceable, scalable way to plan and measure work, so the company looked to the dev team’s practices for a solution.

Marketing adopted Jira Software and a scrum approach with two-week sprints, turning goals into stories and tracking work transparently. The change delivered smoother planning, better workload measurement and forecasting, increased cross-team visibility and cohesion, and measurable process improvements that supported sales growth and strengthened company culture.

CANDDi

Tim Langley

CEO