Case Study: Blubolt (UK e-commerce platform) shortens release cycles and delights customers with Atlassian

Blubolt practices DevOps with Atlassian and delights customers

Blubolt, a Bath-based e-commerce platform provider founded in 2006, saw rapid growth that created communication silos and long release cycles, forcing customers to wait months for updates and frustrating both developers and clients. The company needed to unify teams around a shared goal of delivering faster, more reliable service.

Blubolt adopted Atlassian’s suite—Jira Software, Bitbucket, Confluence, Hipchat and Statuspage—to implement DevOps practices. Small teams now work end-to-end, enabling independent, smaller releases with fewer risks, better visibility across technical and business functions, streamlined code reviews, and faster incident communication. The result: shorter release cycles, improved testing and collaboration, higher team morale, and quicker responses that strengthen customer relationships.

Blubolt

Mateusz Drankowski

DevOps Engineer