Case Study: Pandora achieves company-wide collaboration and workflow visibility with Atlassian (Jira & Confluence)

Atlassian connects Pandora's highly collaborative workforce

Pandora, a personalized Internet radio service with more than 250 million registered users and over 70 million monthly listeners, needed its software and teams to deliver consistent, reliable results at scale. With highly collaborative groups across Marketing, Ad Sales, Creative Services, Customer Service, HR, Legal, and Facilities, Pandora faced the challenge of coordinating diverse workflows and keeping work visible across the organization.

Pandora implemented Jira and Confluence to centralize and manage work — from music delivery and targeted ad campaigns to HR onboarding, legal reviews, marketing projects, and facilities setup — while using Confluence for strategy and policy documentation. The Atlassian tools became mission-critical, making work trackable and transparent, simplifying onboarding, improving cross-team coordination, and preventing operational chaos as the company scaled.

Pandora

Tom Conrad

CTO and Co-Creator