Case Study: HubSpot sustains startup collaboration and ships code 2,000 times a month with Atlassian

A Peek Into A Famously Collaborative Culture

HubSpot, a fast-growing marketing SaaS company with offices in the US, Ireland, and Australia, needed to preserve its start-up–style culture of collaboration and transparency while scaling to 700+ employees and hiring rapidly. The core challenge was how to keep cross‑team communication open and ideas visible as the company expanded.

HubSpot addressed this by adopting Atlassian tools—Confluence as a centralized "Wookie" wiki for knowledge sharing and idea crowdsourcing, Jira for issue tracking, and HipChat for real‑time team communication. The result was cleaner inboxes and calendars, strong executive-led collaboration, and a near‑continuous deployment cadence (around 2,000 code pushes per month), helping the company maintain speed, alignment, and productivity as it scaled.

HubSpot

Jim O'Neill

Chief Information Officer