Case Study: Wittified achieves rapid Marketplace growth and faster add-on releases with Atlassian Confluence

Wittified builds a successful business on the Atlassian Marketplace

Wittified, a Seattle-based Atlassian Marketplace provider (now part of Appfire), builds add-ons for Jira, Confluence, Bitbucket and Bamboo to solve delegated administration, add-on development, and distributed communications challenges. Faced with the risk and upfront investment of launching a marketplace business, the team needed to quickly find product-market fit, support multiple Atlassian product versions, and streamline time-consuming integration testing while expanding into Atlassian Cloud.

Wittified solved this by mining customer feedback and support forums for pain points, releasing tools like Web Fragment Finder, and automating testing and releases with Bamboo and Bitbucket Server; it also moved into Connect add-ons for Cloud. The result was rapid growth—more than 20 add-ons, fast uptake of Cloud offerings, over 10 new add-ons and 100+ product updates in a year—and acquisition by Appfire within three years, with the Wittified team continuing to lead the product line.

Wittified

Daniel Wester

Co-Founder