Case Study: VSCO achieves company-wide transparency and faster releases with Atlassian Confluence

How VSCO scaled with Atlassian Cloud

VSCO, the photography app turned subscription business with over one million paid members, needed faster, more transparent collaboration as it scaled. Teams were constantly pinging each other for status updates, Support couldn’t see whether Engineering was resolving reported issues, and weeks were eaten by recurring meetings and manual status tracking.

An Atlassian power user customized the company’s Atlassian stack (Jira, Confluence, Jira Service Desk, Trello) to build an integrated release dashboard, open documentation pages, linked marketing briefs and Jira epics, and OKR tracking in Confluence. The changes eliminated large bi-weekly release meetings, enabled a move to weekly releases with better coordination, improved cross-team visibility and institutional memory, and delivered measurable time savings and smoother teamwork.

VSCO

Sky Frostenson

Director of Program Management