Case Study: VMLY&R achieves faster collaboration and scalable growth with Atlassian Confluence

How to create and maintain a single source of truth

VMLY&R, a global brand and customer experience agency, was challenged by rapid growth, acquisitions, and a shift from a small in-office search team to a 35-person globally distributed group. As work moved from six North American offices to remote and then hybrid setups, the team needed a better way to standardize knowledge, keep people aligned, and avoid scattered, outdated information. Atlassian Confluence was chosen as the central hub for documentation and knowledge sharing.

Atlassian Confluence helped VMLY&R create a single source of truth for everything from team calendars and policies to client notes and pitch materials, while supporting a networked-team model with clear ownership and maintenance routines. The result was faster collaboration, easier onboarding, and stronger accountability across the team. Over five years, VMLY&R’s Discoverability group grew from 1 to 35 people and increased revenue by 15x, while also improving its ability to scale and work effectively in any location.

VMLY&R

Heather Physioc