Case Study: HubSpot achieves transparent, high-performing teamwork with Atlassian Confluence

How to create a high-performing hub for teamwork, transparency, and communication

HubSpot relied on Atlassian Confluence as a core collaboration tool and faced a major challenge upgrading and migrating it without disrupting a highly visible platform used by executives and employees every day. Because Confluence was central to HubSpot’s transparent, information-sharing culture, the team needed a careful, low-risk migration path.

Atlassian Confluence helped HubSpot migrate first from MySQL to Postgres, then complete a proof of concept, extensive testing, and a smooth move to Data Center. The result was a “non-event” for most users, with no unexpected downtime, fewer server-connection error reports, faster content loading, and easier scaling in AWS as HubSpot grows.

HubSpot

Katie Burke

Chief People Officer