Case Study: Fair achieves faster growth and streamlined operations with Atlassian Confluence Cloud

How Fair is disrupting the car industry with speed, service and simplicity

Fair, an automotive company, wanted to disrupt car buying with a simpler, more customer-friendly experience while rapidly scaling from a small team to 500+ employees. As growth accelerated, the company found that Google Docs and email were no longer enough to manage data, workflows, onboarding, inventory, and support across technical and non-technical teams. Fair turned to Atlassian Confluence and Atlassian Cloud tools, including Jira Service Desk and Jira Software, to bring structure and visibility to its work.

Atlassian Confluence helped Fair centralize information, improve collaboration, and standardize processes across the company, while Jira and automations streamlined ticketing, onboarding, and inventory operations. The results included cutting onboarding time in half, saving engineers 25% of their time, and enabling Fair to serve thousands more customers in dozens of cities without sacrificing service quality.

Fair

Brett Lakey

People Operations Manager