Case Study: Blend achieves company-wide transparency and a single source of truth with Atlassian Confluence

How Blend brings simplicity and transparency to consumer finance

Blend is a San Francisco–based financial services company that set out to bring simplicity and transparency to consumer finance. Rapid growth (the company tripled its headcount in two years) led to information silos: sales missed marketing assets, product marketers couldn’t find up‑to‑date specs, and there was no single repository for institutional knowledge.

Blend implemented Confluence as a centralized collaboration hub—creating team spaces, training users, publishing a product roadmap dashboard, and maintaining customer and project pages. The platform became the single source of truth for client‑facing and internal teams, cutting email and meeting load, improving cross‑team visibility, and freeing people to focus on building better products while reinforcing the company’s transparency mission.

Blend

Terrence Caldwell

Product Marketing Manager