Case Study: NetApp achieves three times faster rebrand rollout with Atlassian Confluence

Digital Marketing team at NetApp goes agile with Atlassian

NetApp, a Sunnyvale-based leader in network storage and data management with over 13,000 employees, faced workflow challenges in its 60-person Digital Marketing team. Responsible for 20 digital properties and swamped with stakeholder requests, the team’s waterfall process caused project delays, poor status visibility, and difficulty adapting after reviews.

By expanding their use of Atlassian tools (Jira, Confluence) and add-ons like Structure and Wiki Markup, the team built a Confluence knowledge base, standardized requirements and story templates, and created consolidated, automatically synced project views for leadership. The shift to agile made the team faster, more efficient, and more engaged — enabling them to complete a global NetApp.com rebrand across 20 countries and thousands of pages in seven weeks, roughly three times faster than before.

NetApp

Jim Rabon

Sr. Manager of Front-End Web Development & QA