Case Study: Global Marketing Agency achieves scalable global Git collaboration and high availability with Atlassian Confluence

Bitbucket Data Center at scale collaboration at a global marketing agency

A global marketing agency with an operational principle of “horizontality” needed to unify nearly 1,000 engineers across dozens of offices that were using many different version-control and hosting tools. What began as a grassroots effort led by Craig’s business systems team in Australia and New Zealand became a broader initiative to standardize workflows, permissions, and cross-office visibility so teams could collaborate consistently at scale.

They standardized on Bitbucket Server integrated with Jira and Confluence and later upgraded to Bitbucket Data Center for high availability, smart mirroring, and horizontal scaling. The platform now supports about 150 offices and ~1,000 developers, streamlines permissions and workflows, speeds project kickoffs, reduces IT overhead, and delivered tangible operational and financial efficiencies.