Case Study: Wittified builds a successful Atlassian Marketplace business and accelerates releases with Atlassian Bitbucket

Wittified Builds A Successful Business on The Atlassian Marketplace

Wittified, an Atlassian Marketplace provider based in Seattle, builds add-ons for Jira, Confluence and Bitbucket that address delegated administration, add-on development and distributed communications. The founders set out to turn developer tools into a scalable business while tackling challenges like finding real customer pain points, supporting multiple product versions, automating time-consuming integration testing, and quickly adapting to Atlassian Cloud—all amid the upfront risk of launching a product company.

To solve this, Wittified surveys customers and forums, develops developer-focused tools (like Web Fragment Finder), and automates releases using Bamboo and Bitbucket Server while leveraging Atlassian Marketplace enablement. The approach enabled rapid product expansion into Connect Cloud add-ons; in three years the team grew to 20+ add-ons, shipped 10+ new add-ons and 100+ updates in the past year, and was acquired by Appfire, with the founders remaining active in product leadership.

Wittified

Daniel Wester

Cofounder