Case Study: Publicis.Sapient achieves rapid scaling and full ROI in 2.5 months with Atlassian Bitbucket

Scaling a Digital Agency With the Atlassian Stack

Publicis.Sapient is a global digital transformation and marketing agency with more than 23,000 employees that builds customer‑centric experiences for clients like Lufthansa and Cadillac. Rapid user growth (2–3x annually) and highly custom projects exposed limits in their legacy tools—one‑size‑fits‑all solutions were too inflexible, leaving teams and clients frustrated and slowing delivery.

They built DOJO, a configurable catalog of pre‑bundled Atlassian tools (Jira, Confluence, Bitbucket, Hipchat, etc.) and workflows accessed via a Jira Service Desk portal, with automated provisioning that delivers a ready project environment in 30–60 seconds. Today DOJO supports over 19,000 users, 1.5 million issues and 1.2 million pages, launches 60–70 new environments monthly, and delivered full ROI in just 2.5 months.

Publicis.Sapient

Armin Mayrhofer

Product Manager