Case Study: Hayneedle achieves 33% efficiency improvement with Atlassian Bitbucket

Hayneedle Cultivates Efficiency across the Enterprise By Standardizing On Atlassian

Hayneedle, a leading online retailer of indoor and outdoor home furnishings with more than 500 employees, needed a unified platform to manage agile workflows. Its IT organization was fragmented across disparate tools (HP PPM, Rally, Cisco Jabber) that didn’t integrate, had inconsistent UIs, and lacked the flexibility required to support a fast-growing e-commerce business.

Hayneedle standardized on Atlassian — deploying Jira Software, Jira Service Desk, Confluence, Hipchat, Bitbucket, and Bamboo — and engaged Atlassian Expert Fringe Technology to accelerate adoption. The company rolled the platform out to IT, development, and 20+ business teams, built an internal service portal, and used Marketplace add‑ons to tailor workflows; within 14 months it migrated off legacy systems and gained about 33% greater efficiency plus improved visibility and morale.

Hayneedle