Case Study: Wittified achieves faster releases and scalable Atlassian Marketplace growth with Atlassian Bamboo

Taking the leap Wittified builds a successful business on the Atlassian Marketplace

Wittified, now part of Appfire, is an Atlassian Marketplace developer from Seattle that builds add-ons for Jira, Confluence, Bitbucket and related tools, focusing on delegated administration, add-on development and distributed communications. The founders turned a single plugin idea into a business while facing the challenge of identifying widespread admin and developer pain points, supporting multiple product versions, and scaling testing and releases across server and Cloud platforms.

Wittified addressed this by listening to customers and forums, releasing targeted tools like Web Fragment Finder, and automating integration testing with Bitbucket and Bamboo to streamline releases. The company rapidly expanded its Marketplace catalog (20+ add-ons), launched Cloud Connect offerings, delivered 10+ new add-ons and 100+ product updates in one year, and was acquired by Appfire within three years—validating its product strategy and market fit.

Wittified

Daniel Wester

Cofounder