Case Study: Visit Salt Lake answers visitor questions 24/7 with AtlasRTX

How Visit Salt Lake answers visitor questions 24/7 and identifies web content needs with reduced staff

Visit Salt Lake, a travel and hospitality organization, needed a way to answer visitor questions more quickly and digitally, especially for an audience unlikely to visit the Visitor Center. In April 2020, amid the sudden impact of COVID-19 and major staff furloughs, the organization turned to AtlasRTX and its AskVSL virtual assistant chatbot to help maintain service with limited resources.

AtlasRTX implemented AskVSL to handle FAQs around travel, COVID-19, and local conditions, while also surfacing gaps in website content. The result was 24/7/365 support for visitors, 60,596 total messages exchanged, 11,261 conversations engaged, and 1,876 staff hours saved since 2020, helping Visit Salt Lake stay responsive even with reduced staff.

Visit Salt Lake

Eric Thompson

Vice President of Marketing