Case Study: Esperanza Homes boosts buyer conversion with AtlasRTX SalesRTX

How Esperanza Homes zeroes in on prospective buyers and converts more appointments into contracts

Esperanza Homes, a Texas homebuilder, needed a better way to identify high-intent prospective buyers, capture market insights about shopper preferences, and save staff time. To address this challenge, the company turned to AtlasRTX and its SMS-based sales follow-up solution, SalesRTX, to improve how it engaged home shoppers.

With AtlasRTX’s SalesRTX, Esperanza Homes automated model home follow-up, chatbot conversations, and re-engagement of stale leads. The results were strong: 36% of buyers purchased after a model home visit and automated follow-up, 48% responded to post-visit texts, 9% of stale buyers who replied they were still in the market converted to purchase, and the chatbot generated 8 new leads per 1,000 visitors—double the industry average.

Esperanza Homes

Anissa Leverett

Vice President of Marketing