Case Study: Esperanza Homes boosts buyer conversion and automates follow-up with AtlasRTX SalesRTX

Esperanza Homes boosts purchases 36% with AtlasRTX

Esperanza Homes, a Texas-based home builder, needed to better identify prospective buyers, gain market insights, and save their staff time. To meet these challenges, they turned to AtlasRTX and implemented its SalesRTX product, an SMS-based sales follow-up solution.

Using AtlasRTX's SalesRTX, Esperanza Homes automated its customer engagement. The solution included a chatbot that generated double the industry average in leads and automated follow-up messages that achieved a 48% response rate. This resulted in a 36% purchase rate after model home visits and successfully re-engaged stale buyers, leading to a 9% purchase rate from that group.

Esperanza Homes