Case Study: Newtown Community Redevelopment Agency achieves greater community visibility and engagement with ATLARGE

Newtown Community Redevelopment Agency grows social followers 48.5% with ATLARGE

The Newtown Community Redevelopment Agency, a public agency, had operated for 19 years without a formal brand identity or website, severely limiting its visibility and ability to engage with the community it served. ATLARGE was engaged to help the agency shift outdated perceptions and build a modern communications strategy that could honor the community's history while inspiring confidence in its future.

ATLARGE implemented an integrated solution that included developing a new brand identity and logo, creating the agency's first website, launching its social media channels, and producing a large-scale signature community event called "A Taste of Newtown." This transformed the CRA into a recognizable and community-facing organization. The results included a 48.5% growth in social media followers, a 10-15% month-over-month increase in website traffic, and over 500 RSVPs to their first event, establishing a foundation for ongoing growth and community engagement.

Newtown Community Redevelopment Agency