Case Study: All Faiths Food Bank builds a hopeful brand around ending hunger with ATLARGE

All Faiths Food Bank repositions its brand in 2018 with ATLARGE

All Faiths Food Bank, a hunger relief nonprofit, faced the challenge of having a brand that did not fully communicate its mission or impact. Its messaging was fragmented and relied on somber imagery common to the category, which failed to reflect the hopeful optimism at the core of its community work. The organization partnered with ATLARGE for a brand transformation engagement to build awareness and inspire participation.

ATLARGE repositioned the brand around a hopeful vision of ending hunger, developing a vibrant new identity and a cohesive messaging framework. This comprehensive solution included brand strategy, marketing collateral, and environmental design for facilities and vehicles. The new brand provided All Faiths Food Bank with a clearer, more differentiated presence, which strengthened recognition and created a durable platform for future fundraising and community engagement.

All Faiths Food Bank