Case Study: Ricoh achieves a user-friendly B2C online store across Europe with atlantis dx and Magento

Ricoh launches B2C online store in 6 countries with atlantis dx

Ricoh Imaging Europe S.A.S., a subsidiary of Ricoh Imaging Company, Ltd., faced the challenge of expanding its market reach beyond traditional retail for its Pentax and RICOH camera products. The company needed a B2C online store solution to appeal to new buyer groups, provide comprehensive product information, and showcase the quality of its cameras across six European countries in five languages. The vendor, atlantis dx, was engaged to develop this solution using the Magento platform.

atlantis dx implemented a Magento-based online store with key integrations to Ricoh's ERP and CMS systems for automated order processing and product updates. The solution included features like personalized newsletters, customer purchase tracking, and a visual guide with sample photos to demonstrate camera quality. The online store was successfully launched in multiple countries, impressing customers with its user-friendliness and performance, and receiving positive feedback that confirmed its good market acceptance.

Ricoh