Case Study: Hartje digitizes core processes with atlantis dx, Talend and SugarCRM

Hartje automates order processing and 360° customer data with atlantis dx

Hermann Hartje KG, a manufacturer and wholesaler for the bicycle, motorcycle, and automotive trade, faced significant challenges due to a complex IT landscape. Their business-critical information was scattered across disparate systems, leading to poor data quality, high manual effort, and an inability to automate end-to-end processes. To address this, they engaged vendor atlantis dx to plan and implement a digitalization strategy, seeking a unified data foundation and improved customer relationship management.

atlantis dx implemented a central middleware platform using Talend, which standardized data integration and management. They also deployed SugarCRM to centralize customer data and provide a 360-degree customer view. Additionally, a custom web application was developed to digitize the seasonal ordering process. The solutions automated workflows, eliminated manual steps, and ensured high-quality, traceable data across systems, creating a robust foundation for digital business processes.

Hartje