Case Study: Bauer Media Group launches a subscription store with Magento 2 by atlantis dx

Bauer Media Group launches Magento 2 subscription store reaching over 200 million people with atlantis dx

Bauer Media Group commissioned atlantis dx to build a new online store for selling magazine subscriptions. The challenge was to create a platform that could handle complex product combinations, allowing customers to choose either a magazine subscription with a matching premium or select a premium first and then find a suitable subscription, all while integrating seamlessly into Bauer's existing system landscape.

atlantis dx implemented the solution using Magento 2 as the core store system due to its excellent expandability. They developed a unique product type for subscription-premium combinations, created a highly customized checkout and design, and programmed extensive interfaces to SAP and the Computop payment provider. The result was a successful launch, providing Bauer Media Group with a technologically solid and flexible platform that forms the basis for their future subscription e-commerce business.

Bauer Media Group