Case Study: Toshiba Global Commerce Solutions improves B2B website usability with Atlantic BT

Toshiba Global Commerce Solutions wins Silver Stevie Award with Atlantic BT

Toshiba Global Commerce Solutions, a global leader in retail store technology, sought to revamp its B2B website to simplify the customer journey and reduce the mental load on users trying to piece together hardware and software solutions. They partnered with Atlantic BT for a custom website project to create a more intuitive and solution-focused digital platform.

Atlantic BT conducted discovery research, redesigned the site's navigation with solution-focused categories, and developed a new front end using HTML/CSS. The resulting website significantly improved navigation and usability, earning a Silver Stevie® Award for Achievement in Web Design. Atlantic BT's successful implementation led to a continued partnership for additional projects.

Toshiba Global Commerce Solutions