Case Study: Sumitomo Electric Lightwave improves UX and product findability with Atlantic BT’s WordPress redesign

Sumitomo Electric Lightwave improves WordPress UX with Atlantic BT as it scales from $200 million to $1 billion

Sumitomo Electric Lightwave, a leading provider of optical fiber solutions, faced significant challenges with its outdated WordPress website. As the company grew rapidly, its technicians struggled to find critical product information on the job, the site was not mobile-friendly, and the search function was ineffective. They partnered with Atlantic BT for a custom WordPress website design to address these usability issues.

Atlantic BT redesigned the website by improving the information architecture and adding a new mega menu to simplify navigation. They enhanced the WordPress search with filters, integrated a HubSpot CRM plugin, and made the site mobile-friendly. The result was a vastly improved user experience, allowing technicians to access information quickly on-site and leading to an additional partnership with the company's European division.

Sumitomo Electric Lightwave