Case Study: Sumitomo Electric Europe enhances multilingual user experience with Atlantic BT’s WordPress custom template

Sumitomo Electric Europe launches multilingual WordPress site with Atlantic BT for 40+ countries

Sumitomo Electric Europe, a division of the Fortune Global 500 Sumitomo Electric Group, needed to redesign its website to better serve its unique European market. They wanted to leverage a previous design from their US counterpart but required adjustments for their regional content, multilingual audience, and specific product offerings. They approached Atlantic BT to create a WordPress custom template that would align with their brand and enhance the user experience for their diverse customer base.

Atlantic BT implemented a WordPress custom template solution that included restructuring site navigation and integrating key features like the GTranslate plugin for multilingual support and WooCommerce for product management. They also developed password-protected portals for distributors and used the User Role Editor plugin to control content access. The result was a robust, user-centered digital platform that successfully met Sumitomo Electric Europe's goals for branding, functionality, and a seamless experience for its European clientele.

Sumitomo Electric Europe