Case Study: Shapeways achieves an enterprise-focused website redesign with Atlantic BT

ShapeWays restructures web experience for 1M+ customers with Atlantic BT

Shapeways, a digital manufacturing service provider, needed to redesign its website to better accommodate its growing base of enterprise clients. Their existing site was too consumer-focused, making it difficult to balance the needs of both customer groups after recent acquisitions. To address this challenge, they partnered with vendor Atlantic BT for a custom website redesign using WordPress.

Atlantic BT implemented a solution by first conducting a comprehensive discovery phase involving stakeholder and user interviews, which led to the creation of 14 personas. They then redesigned the website's navigation to establish two distinct sections: one for enterprise clients and one for consumers. This restructuring allowed the main site to directly target enterprise users, highlighting Shapeways' expertise in large-scale manufacturing. The result was a tailored website that more effectively communicates with each user group to support the company's expansion.

ShapeWays