Case Study: LifeSafer improves mobile location search and user experience with Atlantic BT’s WordPress web design

LifeSafer improves mobile UX for 80% of users with Atlantic BT

LifeSafer, a leading provider of ignition interlock devices, needed to improve their website's user experience after discovering users had trouble finding installation locations. They partnered with Atlantic BT for a B2C WordPress web design strategy to simplify the site, especially for mobile users who represent 80% of their traffic.

Atlantic BT conducted a discovery process including stakeholder interviews and usability testing. They redesigned the information architecture and overhauled the "Find a Location" page using Google Maps and Gutenberg blocks to create a more user-friendly experience. The solution reduced user frustration, led to more conversions, and helped LifeSafer fully deliver on their customer experience promise.

LifeSafer