Case Study: Coastal AgroBusiness boosts lead generation and product discoverability with Atlantic BT's custom .NET website

Coastal AgroBusiness modernizes its website with Atlantic BT after 70 years in business

Coastal AgroBusiness, an agricultural solutions provider, partnered with Atlantic BT to transform their outdated website into a modern lead generation tool. Their challenge was to improve product discoverability across a vast inventory, showcase their advanced services, and communicate their core values through a new digital experience, all built on a custom .NET platform.

Atlantic BT redesigned and developed a high-performance custom .NET website using Umbraco. The solution featured a new site structure with a user-friendly mega menu, a robust product filtering system, and a secure digital credit application. This modernized platform enhanced the user experience, effectively highlighted proprietary offerings, and provided a scalable foundation for future growth, leading to an ongoing retainer partnership with Atlantic BT.

Coastal AgroBusiness