Case Study: Purple accelerates data governance and improves data trust with Atlan

Purple - Customer Case Study

Purple, a manufacturer and retailer of mattresses and bedding products, faced significant data governance challenges, including inconsistent data definitions, a lack of a single source of truth, and a nascent data culture. This "Wild West" environment led to confusion and inefficiency. To solve this, the company's data governance manager, Tony Baker, began a search for an Active Metadata Management platform to bring order and context to their data stack, which includes Snowflake, Looker, and Fivetran.

The company chose Atlan as their Active Metadata Management solution after a rigorous evaluation where it outperformed a key competitor. Atlan was quickly integrated into their tech stack, allowing teams to immediately begin using its data catalog and lineage features for root cause analysis and impact assessments. The implementation is being managed through a phased approach, starting with building a business glossary and establishing a data steward program. Atlan has been crucial in helping Purple establish trust in their data and build the foundation for a mature data governance strategy.

Purple

Tony Baker

Data Governance Manager