Case Study: Dr. Martens achieves data transparency and self-service with Atlan

Dr. Martens Drives Data Transparency and Transformation with Atlan

Dr. Martens, the iconic global footwear brand, was modernizing its data stack and needed a better way to drive self-service, improve data discoverability, and make ownership, definitions, and lineage clear across its business. As its teams worked across multiple markets and channels, the company wanted to reduce the back-and-forth around metrics, calculations, and downstream impacts while giving business users a “restaurant menu” for its data assets.

Dr. Martens chose Atlan as its modern data catalog to create a single metadata layer alongside Snowflake, dbt, Azure, and Power BI. With Atlan, the data team rolled out self-service context, automated lineage, and curated metrics, improving collaboration and accelerating time-to-insight; most notably, impact analysis that previously took four to six weeks was reduced to under 30 minutes. Atlan also helped Dr. Martens build stronger governance and a more proactive data culture.

Dr. Martens

Karthik Ramani

Global Head of Data Architecture