Case Study: CouponFollow improves data discovery and alignment with Atlan

CouponFollow - Customer Case Study

CouponFollow, a rapidly growing online coupon and deal site, faced significant challenges with data discovery and context. As their business and data scaled, their manual documentation in Confluence became instantly outdated, and disparate definitions for key metrics like Click-through Rate created confusion and misalignment across teams. They needed a solution to manage their complex, sprawling data from sources like Snowflake and dbt, leading them to evaluate Active Metadata Management platforms, including Atlan.

CouponFollow selected Atlan as their comprehensive Active Metadata solution after a thorough market evaluation. The Atlan platform stood out for its state-of-the-art technology and direct, partnership-oriented approach. The implementation is intended to serve as the "glue" for their data ecosystem, providing a single source of truth for data lineage, definitions, and ownership. The initial rollout focuses on the internal data team, with plans to empower business users to self-serve, find dashboards, and collaborate on data, thereby reducing confusion and improving data trust across the organization.

CouponFollow

Ted Andersson

Director of Business Intelligence