Case Study: Contentsquare achieves clearer KPI governance and data quality with Atlan

Contentsquare’s Data Product Approach to Snowflake Data Governance with Atlan

Contentsquare, a leading digital experience analytics platform, faced significant data governance challenges stemming from its rapid growth. With multiple definitions for the same KPIs, unknown data pipelines, and difficulty ensuring data reliability, their expanding data team found that simply adding headcount was no longer reducing the time-to-value for analytics projects. To address these issues and create a single source of truth, they turned to the vendor Atlan to implement a central governance solution.

Using Atlan as their active data governance hub, Contentsquare implemented a five-step process. This included standardizing KPI definitions with single owners, automating data lineage mapping, classifying data for protection, and integrating with Monte Carlo to propagate data quality alerts. The solution from Atlan provided a unified catalog and glossary, enabling Contentsquare to master its data pipelines, streamline collaboration, and significantly accelerate Analytics and BI delivery by ensuring data was accessible, understandable, and trustworthy.

Contentsquare

Otávio Leite Bastos

Global Data Governance Lead