Case Study: TriStar achieves new revenue from ACCME-compliant medical meeting sponsorships with EventPilot by ATIV Software

Tristar boosts medical meeting app engagement with ATIV Software’s EventPilot, driving 70% click-through rates

ATIV Software's customer, Tristar, a media agency for healthcare associations, faced the challenge of medical associations treating their event apps as a disconnected expense rather than a revenue opportunity. This approach left valuable advertising space unsold and failed to provide sponsors with the high-visibility, brand-safe environment they expected in a digital meeting space.

The solution implemented by ATIV Software using their EventPilot conference app allowed Tristar to provide the app to associations at no cost while generating significant revenue through exclusive, ACCME-compliant sponsorship packages. The results included proven high engagement with attendees opening the app an average of 100 times per conference, creating 30-50 splash screen impressions per user. Premium app alert sponsorships delivered a 70% average click-through rate, driving real-time engagement and measurable ROI for sponsors.

Tristar