Case Study: Health Affairs improves discoverability and site performance with Atigro

Health Affairs reaches first page on Google with Atigro

The customer, Health Affairs, is a renowned health policy journal. Despite having high web traffic, their site failed to direct visitors to primary offerings and was hindered by a poor user experience and technical publishing difficulties. They engaged the vendor, Atigro, for web development and strategy services.

Atigro redesigned the user experience, built a sustainable SEO strategy, and took over site maintenance. This improved site performance and reliability. The results were significant, as Health Affairs quickly moved to the first page of Google for important keywords and launched new topic hubs that improved reader discoverability during a critical time for health policy.

Health Affairs