Case Study: Bauer boosts search revenue and conversion with Athos Commerce

Storming the Online Arena with a Game Changing Shopping Experience

Bauer Hockey, the world’s leading designer, developer, manufacturer, and marketer of ice hockey equipment, wanted to modernize its brand, add new site features, and build partnerships with new brands. The company needed a simpler, more cost-effective tech stack and stronger site search, merchandising, and personalization capabilities on its new Shopify Plus site.

Working with CQL, Bauer re-platformed from Salesforce Commerce Cloud to Shopify Plus and integrated Athos Commerce for category merchandising, personalization, and search. Within the first 4 months, Bauer saw a 2.6x increase in revenue generated by site search, 2.9x higher orders attributed to search, and a 2.2x higher conversion rate from search.

Bauer

Julian Peticca

Manager