Case Study: Moon Magic improves intent-based product discovery with Athos Commerce

Moon Magic cuts ‘can’t find product’ support requests to a fraction with Athos Commerce

Moon Magic, a direct-to-consumer fine-jewelry brand, faced a critical product discovery challenge. Their customers shop by intention, searching for outcomes like "self-love" or "anxiety," but their previous keyword-based search platform failed to translate these emotional queries into relevant gemstone results. This disconnect led to poor conversion rates, increased customer support tickets, and a search experience that broke the brand's premium aesthetic.

Athos Commerce implemented its intelligent discovery platform to enable intent-based search. The solution visually integrated with Moon Magic's site and learned from customer engagement to map emotional queries to the correct products. The results included a dramatic drop in "can't find product" support requests, faster audience discovery for new collections, and reclaimed operational time for the merchandising team, all strengthening the link between customer intent and product discovery.

Moon Magic