Case Study: AS Colour boosts search-driven revenue with Athos Commerce

AS Colour drives 53% of revenue from search with Athos Commerce

AS Colour, a global apparel brand, faced challenges with its clunky and manual ecommerce search and merchandising platform on BigCommerce. As the business scaled, this system became increasingly restrictive, making it difficult to manage search relevance and product discovery across thousands of SKUs. They needed a more sophisticated solution to improve the user experience and operational efficiency.

They implemented the AI-powered search and discovery platform from Athos Commerce. This solution provided more accurate and intuitive search results, advanced merchandising rules, and product recommendations. The results were significant, with search driving over 60% of online revenue in key markets and conversion rates for search users exceeding 21% in Australia and the US. Athos Commerce also alleviated manual workload through automation, freeing the team for more strategic initiatives.

AS Colour