Case Study: Orveon Global improves ecommerce performance with Athos Commerce

How Orveon and Athos Commerce transformed Laura Mercier and BareMinerals with personalized Shopify experiences and smarter product discovery

Orveon Global used Athos Commerce to help Laura Mercier and BareMinerals create new digital flagship stores after being purchased by Orveon Group. The brands needed to move quickly, expand globally, and build a flexible ecommerce setup that could support regional differences while still presenting a consistent brand experience.

Working with Half Helix, Athos Commerce provided personalized search, product discovery, and smart merchandising on Shopify 2.0. The result was a 38% increase in AOV for Laura Mercier, a 29% decrease in bounce rate from paid search for Laura Mercier, a 26% increase in ecommerce conversion for Bare Minerals, an 18% decrease in bounce rate for Bare Minerals, and a 5% decrease in category bounce rate.

Orveon Global

Carney Nir

VP of Global eCommerce