Case Study: LSE Retail achieves 30x ROI and a 15% increase in sitewide ecommerce conversion rate with Athos Commerce

How LSE Retail boosted conversions and achieved 30x ROI by automating merchandising with Athos Smart Category Merchandising

LSE Retail used Athos Commerce’s Smart Category Merchandising to address the time its small team spent on manual merchandising. The team struggled to keep up with re-merchandising for trends and campaigns, and wanted to react quickly while keeping strategic control and making it easier for customers to find products promoted through paid media and PR.

Athos Commerce helped LSE Retail improve product discovery and quickly adjust category merchandising on a daily and weekly basis, such as boosting sale items before Christmas and then switching to new items afterward. The result was 30x ROI, a 15% increase in sitewide ecommerce conversion rate, a 15% increase in category page value, a 6% increase in sitewide transactions from category pages, and a 5% decrease in category bounce rate.