Case Study: EGO Shoes increases Google Shopping traffic and revenue with Athos Commerce

EGO Shoes partnered with Athos Commerce to improve product data quality, bidding precision, and visibility across Google Shopping. The result was a major uplift in traffic and revenue

EGO Shoes, a UK-based women’s footwear brand, worked with Athos Commerce to improve product data quality, bidding precision, and visibility across Google Shopping. The company was struggling to scale campaigns efficiently because of unoptimised product data, inconsistent feed quality, limited product-level margin insight, and difficulty adjusting bids to fast-changing market trends.

Athos Commerce provided a data optimisation and performance management platform with daily product-level reporting, automated feed optimisation, margin-based bidding, and experimentation tools. As a result, EGO Shoes increased traffic from Google Shopping by approximately 80% and revenue by approximately 85%, while gaining full visibility into product-level performance and responding more quickly to demand and profitability changes.

Ego Shoes

Usman Riaz

Managing Director