Case Study: Vintage Tub & Bath increases revenue per visitor and conversion rate with Athos Commerce

Vintage Tub & Bath chose Athos Commerce’s solutions to address issues with long-tail and brand searches on their site, which were failing to convert

Vintage Tub & Bath chose Athos Commerce’s Search & Autocomplete to address problems with long-tail and brand searches on its Adobe Commerce site. With a large product catalog and a default Magento search tool, the company struggled with weak multi-word and brand matching, poor context understanding, and search results that often showed accessories instead of the products shoppers wanted.

Athos Commerce improved search relevance and aligned results with business goals by boosting higher-margin house brands over third-party brands. Within the first 90 days, Vintage Tub & Bath saw more than a 40% increase in revenue per visitor, a 22% increase in conversion rate across paid marketing channels, and a 1.3-minute decrease in average call center call length.

Vintage Tub & Bath

Tony D’Amato

Marketing Director