Case Study: PrettyLittleThing achieves a 1,397% increase in product visibility with Athos Commerce

PrettyLittleThing - Customer Case Study

PrettyLittleThing, a UK-based global fashion retailer, needed a faster way to respond to a spike in Barbie-related search demand during the movie premiere. With more than 300 products to optimize across six international markets, the team needed to update product titles and descriptions, test changes, and schedule campaign timing without manual work or developer support. They used Athos Commerce’s feed management and experiments capabilities to target the right SKUs and prepare the campaign quickly.

Athos Commerce helped PrettyLittleThing optimize Google Shopping feeds, run A/B and multivariate tests, and automate campaign launch and rollback. The campaign produced a 340% increase in revenue, a 1,397% increase in product visibility, and a 1,139% uplift in shopper engagement. France saw a nearly 1,400% increase in impressions, while impressions also rose 1,106% in Australia, 593% in Canada, 292% in the US, 205% in Ireland, and 125% in the UK.

PrettyLittleThing

Amy Storey

Assistant PPC Manager