Case Study: UTV Source boosts search-driven revenue with Athos Commerce

UTV Source Partners With Athos Commerce to Create the Best Possible Online Experience for Shoppers

UTV Source, a leading provider of aftermarket parts and accessories for UTVs, worked with Athos Commerce to improve the online shopping experience on its BigCommerce store. The company needed stronger site search, custom filtering, better merchandising tools, and personalization to help customers find the right parts more easily and reduce confusion around product compatibility.

With Athos Commerce’s search, merchandising, and personalization tools in place, UTV Source added boost rules, product pinning, custom filters, inline banners, and recommendations such as “you may also like” and “customers also viewed.” In the last sixty days, 39% of online orders were generated by site search, search drove 51% of overall revenue, revenue per visit was 14.6x higher, and shoppers using search converted at 9x higher rates.

UTV Source

Matt Druey

Founding Partner