Case Study: Absolute-Snow increases conversion rate with Athos Commerce

Absolute-Snow - Customer Case Study

Absolute-Snow, a UK specialist mountain sports retailer, needed a better way to handle complex product discovery as its catalog and private marketplace model grew. Its custom-built site search required constant manual tweaks and struggled with technical queries, such as exact compatibility needs for niche parts.

Athos Commerce replaced the legacy search tool with an AI-powered discovery layer that improved relevance, added search-term-based promotional banners, and provided built-in reporting and Klaviyo integration. The change lifted conversion rate by 1.1 percentage points and increased units per transaction from 1.4 to 1.6, while reducing daily management to about five minutes.

Absolute-Snow

Matt Pyne-Madden

Absolute-Snow