Case Study: Aje improves search-driven revenue and conversion with Athos Commerce

How The Aje Collective refined on-site search, streamlined geo-merchandising, and delivered hyper-personalized shopping experiences with Athos Commerce

The Aje Collective, an Australian fashion brand group with Aje, Aje Athletica, and Aje Studio, needed a better way to connect shoppers with the right products across its ecommerce site. Its previous tools did not provide enough insight into search behavior, and manual merchandising across hundreds of categories was time-consuming and often led to zero-results searches.

By implementing Athos Commerce on its Shopify store, The Aje Collective added intelligent site search, personalized recommendations, automated merchandising, and geo-merchandising. The result was 10% of revenue coming from personalized recommendations, 8.5x greater revenue per visit from search-driven activity, 8.2x higher conversion rate from search-driven activity, and 2-3 full days per week saved through merchandising automation.

Aje

Rhyanna Cardillo

Acting Head of Ecommerce